Branding for real estate

Enhance trust and credibility in your real estate projects through successful branding.

These companies already trust Marketing Butler.

Give your project a distinctive character through creative real estate branding.

Reach relevant target groups

Boost your real estate brand with a compelling message to build trust with your target audience.

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Professional and credible appearance

Secure a quick sale or rental with a well-thought-out branding concept that convinces potential clients.

Increase recognition value

Ensure that your real estate project stands out from the crowd by increasing its recognition value.

This is how the branding of your real estate project could look like.

Eine Broschüre mit einem Haus und Bäumen darauf.

Branding of real estate for clear specifications in the design of brochures

Ein Laptop und ein Telefon mit dem Wort „Branding“ darauf.

Enabling convincing web design through real estate branding

Richtlinien zur Markenidentität.

Brand Guide for documented font and color specifications

Ein Modell einer Immobilienagentur mit einem Telefon und einem Tablet.

Versatile media use with the same look and feel

Ein Tablet-Bildschirm mit einer Branding-Anleitung darauf.

Property and location-based real estate branding

Ein Computerbildschirm, auf dem die Logo-Richtlinien angezeigt werden.

Conceptual logo design for real estate

Why can branding be so profitable for marketing a property?

With successfully executed branding, your real estate projects will:

stand out from the crowd with a high level of recognition.

appeal to your desired target audience by aligning your brand positioning precisely with the intended prospects.

become ingrained in the minds of your potential customers and lead to shorter sales cycles.

When you partner with us, you can bid farewell to:

high time expenditure, as the marketing butler knows how important fast action is for your project

lack of brand awareness for your real estate brand in a highly competitive market.

a less memorable brand identity that makes your real estate project fade into the crowd of offerings.

Our three real estate branding packages offer the right solution for every project size

Branding Essential

Generiertes Logo mit stimmigem Farb- und Schriftkonzept.

  • Logo-Design
  • Markensymbol
  • Markenkonzept vom Branding-Experten
  • Logo-Generierungssoftware
  • Typografie – Enthält Ihre Schriftstile
    – Primärschrift
    – Sekundärschrift
    – Text-Hierarchie
  • Farben – Enthält Markenfarben und Farbcodes
    – Primärfarbe
    – Sekundärfarbe
    – Tertiär
  • Marken-Designrichtlinien
  • Medien Mock-ups
  • Drei initiale Designvorschläge
  • Eine Anpassungsschleife
  • Namensfindung
  • Kund:innenkommunikation und Prüfung der angelieferten Daten (stundensatzbasiert)

Branding Optima

Individuelles Logo mit umfassendem Brand-Guide vom Branding-Experten.

  • Logo-Design
  • Markensymbol
  • Markenkonzept vom Branding-Experten
  • Logo-Generierungssoftware
  • Typografie – Enthält Ihre Schriftstile
    – Primärschrift
    – Sekundärschrift
    – Text-Hierarchie
  • Farben – Enthält Markenfarben und Farbcodes
    – Primärfarbe
    – Sekundärfarbe
    – Tertiär
  • Marken-Designrichtlinien
  • Medien Mock-ups
  • Drei initiale Designvorschläge
  • Zwei Anpassungsschleifen
  • Namensfindung
  • Kund:innenkommunikation und Prüfung der angelieferten Daten (stundensatzbasiert)

Branding Premium

Namensfindung mit individuellem Logo und umfassendem Brand Guide.

  • Logo-Design
  • Markensymbol
  • Markenkonzept vom Branding-Experten
  • Logo-Generierungssoftware
  • Typografie – Enthält Ihre Schriftstile
    – Primärschrift
    – Sekundärschrift
    – Text-Hierarchie
  • Farben – Enthält Markenfarben und Farbcodes
    – Primärfarbe
    – Sekundärfarbe
    – Tertiär
  • Marken-Designrichtlinien
  • Medien Mock-ups
  • Drei initiale Designvorschläge
  • Zwei Anpassungsschleifen
  • Namensfindung
  • Kund:innenkommunikation und Prüfung der angelieferten Daten (stundensatzbasiert)

Book a free 20-minute real estate branding call.

What you can expect from Marketing Butler.

01

Creative work from branding experts.

The Marketing Butler team collaborates with experts from around the world to ensure a creative and exclusive end result for you.

02

The right branding package

Well-thought-out branding packages with personalized alignment, transparent costs, and predefined services for the best possible service.

03

Branding combined with other marketing instruments

Maximum branding impact through visibility via marketing measures such as web design, brochures, 3D visualization and online advertising.

Transforming living spaces into appealing habitats through branding.

Define target segment

Our experts analyze both the local area and the property itself to collaboratively define the desired target audience with you.

Identify building properties

Every construction project is unique and has its own distinct features that should be reflected in your project’s brand.

Develop positioning

To stand out from the crowd and reach the desired renters and buyers, a clear positioning is essential.

Design style guide

As experts in real estate branding, Marketing-Butler knows what truly matters when it comes to color and typography design.

Create logo

The logo gives a strong brand a high recognition value.
Here you can rely entirely on our experts.

Consultation and assistance.

Our expertise in brand development and promising marketing strategies brings your projects into visibility and attractiveness.

Some of our branding references

Our well-known partners who have already successfully built a real estate brand with the Marketing Butler:

Melanie Müller
Marketing Butler knew exactly how I could optimally market my real estate agency. Thanks to Marketing Butler's expertise, my company is now more visible than ever before and reaches exactly the target audience I desire.
Heinz Blatter
My agency's website was outdated and not SEO optimized at all. Thanks to Marketing Butler, my company now has an attractive figurehead and appears on the first page of Google searches.
Rolf Meier
Thanks to Marketing Butler's targeted marketing strategy, we were able to significantly increase the return on our latest real estate project. The team works very quickly and is always available to answer my questions.
Sarah Ziegler
Working with Marketing Butler was an educational experience. The knowledge and experience of the team convinced me from the first conversation. I felt very comfortable during the entire time and would choose Marketing Butler as a partner again and again.

This is how crucial real estate branding is today.

As a real estate marketing agency, we see branding as an important pillar for the success of real estate projects. A strong brand instills trust and credibility in a real estate project and ensures that it stands out from the competition.

Our competent team members possess extensive knowledge and years of experience in the field of branding, working closely with our clients to build a strong brand for their real estate project.

From conception to execution, we provide our clients with personalized guidance and comprehensive support in brand formation, ensuring a sustainable and successful brand development.

Managed by,
Mazlum Michael Eigenmann

FAQ - Real Estate Branding

Real estate branding refers to the targeted development of a brand for a property or several real estate projects.
This involves creating an identity for a construction project that is intended to endure over a longer period of time.

Real estate branding has only recently become established in normal construction projects.
Previously, it was used exclusively for high-end construction projects.
If you start branding now, you will secure a clear competitive advantage at the right time.

Properties with strong branding can achieve higher sales prices, as the brand forms the core of the reputation.
As a result, a property is more likely to attract prospective buyers with purchasing power and gives a living space a clear association.

If you too would like to benefit from the advantages of successful real estate branding, arrange a free, no-obligation discovery call with one of our branding experts now.
They will recommend a suitable branding package from Marketing Butler.
If you opt for this, your individual real estate branding will be created within 2 to 4 weeks – including style guide, logo and positioning.

Book a free
20-minute
branding for real estate call

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Additional services to enhance the success of marketing your real estate projects even further.

Abbildung einer grossen leeren Plakatwand mit blauem Umriss auf einem hohen Ständer, isoliert auf weissem Hintergrund. Dieses Bautafel-Design steht bereit, Aufmerksamkeit zu erregen, ähnlich wie ein auffälliges Bauzaunbanner, das die Fantasie anregen möchte.

Construction panel

Specialized construction board design and construction fence banner design help construction projects to increase their visibility and communicate effectively with the target group.
Ein blauer Umschlag auf dunklem Hintergrund.

Email marketing for real estate

Engage with potential property buyers through targeted email campaigns, maintain ongoing communication, and increase their interest.
Umrisssymbol eines Megaphons und einer Webseite mit einer Wiedergabetaste und drei horizontalen Menüelementen, als Symbol für dynamische Online-Werbung für Immobilien.

Social media for real estate

Social media marketing boosts property visibility and accelerates the sales process by driving higher demand.
Eine Lupe, die sich auf SEO-Strategien für Immobilien konzentriert.

SEO for real estate marketing

Boost the trust of potential customers with a strong search engine ranking to increase demand for your real estate projects.
Umrisssymbol eines Megaphons und einer Webseite mit einer Wiedergabetaste und drei horizontalen Menüelementen, als Symbol für dynamische Online-Werbung für Immobilien.

Flyer for real estate

Design effective real estate flyers with Marketing Butler. Ideal for mailing and addressing target groups.
Umrisssymbol eines Megaphons und einer Webseite mit einer Wiedergabetaste und drei horizontalen Menüelementen, als Symbol für dynamische Online-Werbung für Immobilien.

Real estate brochure services

Providing a comprehensive exposé in real estate brokerage demonstrates a high degree of professionalism, credibility, and trustworthiness.
Zwei blaue Chat-Bots-Blasen auf blauem Hintergrund für Immobilien.

Chatbot and live chat solutions for real estate

Optimise your customer service and save time with chatbots for real estate projects.
Ein blaues Balkendiagramm-Symbol, das Analysen für das Immobilienmarketing zeigt.

Analytics for real estate marketing

Understand user behavior, measure interactions, and optimize digital real estate campaigns through analytics.
Eine 3D-Visualisierung eines blauen Würfels mit Pfeilen.

3D visualisations for architecture & real estate

Impressive 3D visualizations for an immersive experience of future real estate projects.
Ein Immobiliendokument auf blauem Hintergrund.

Texts for real estate listings

Enhance the professionalism and appeal of your real estate projects with professional texts.
Ein blaues Megafon-Symbol auf dunklem Hintergrund für Online-Werbung.

Online advertising for real estate

Increase your visibility among potential buyers through digital real estate advertisements.
Eine Immobilien-Webseite mit einem blauen Hintergrund und einem Bild einer Person.

Real estate website

A personalized real estate website captivates potential buyers from the very beginning of your project.
Umrisssymbol eines Megaphons und einer Webseite mit einer Wiedergabetaste und drei horizontalen Menüelementen, als Symbol für dynamische Online-Werbung für Immobilien.

Real estate branding

Build trust with potential clients through professional branding of your real estate projects.

The branding guide for property.

We are more than just a real estate marketing agency.
Our guide provides you with informative articles and expands your knowledge in the field of real estate marketing.

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