Are you achieving the desired success in the execution of your real estate marketing campaign? Are you attracting the high-quality leads your real estate agency needs? These are all extremely important questions to ask yourself regarding your agency! In this blog, we’ll explain the importance of multichannel marketing campaigns and how they can work more efficiently in combination to help your real estate agency reach new heights.
Multichannel marketing campaigns
Multichannel marketing campaigns are simply campaigns that run across multiple channels. They are used when a company wants to convey a message and reach a larger audience at the same time. Possible channels include your website, email marketing, social media marketing, and paid search campaigns, also known as PPC (pay-per-click). Your website is usually the end goal of a marketing campaign and the place where your goal is achieved, which in real estate is usually generating leads for your properties!
Multiple channels are more effective than one!
Marketing campaigns across multiple channels are much more effective than uploading your message to just one platform. When you upload a blog to a website, the goal is to generate interest and leads. However, if you only upload a blog and don’t take any other promotional actions, your agency will not be able to achieve its goal. While this will benefit your search engine optimization, SEO takes time, so the results won’t be as effective at first. To reach your goal and gain maximum attention, you need to inform as many people as possible. Because the more people your message reaches, the more interest you will generate. Using multiple platforms not only helps you gain more exposure, but also helps you use each channel more effectively and efficiently, but more on that below….
Why multichannel marketing campaigns are important for real estate agents
When creating a campaign for your agency, a multichannel approach is critical. There are a variety of channels that buyers and sellers use every minute, which means that multichannel strategy increases the chance that your business will inform as many people as possible with your message.
With this strategy, you not only inform people who have already shown interest in your agency, but you can also inform a broader audience. When you send emails, you are targeting past, current or potential clients, which is great because you know that these users have already shown interest in your agency. This means you can retarget this audience through your email! However, let’s assume that this doesn’t work and the people who signed up to receive your newsletters don’t show the interest you hoped for. Then you could use social media like Facebook, Instagram, and LinkedIn to reach your followers and the broader public. Non-followers might see your post and interact with it, which means you’ve gained a potential customer because they’ve shown interest!
Multichannel marketing campaigns offer many advantages. They help you achieve your goal by:
Increased engagement: When you use multiple channels, you achieve more engagement. This is because the campaign reaches a wider audience.
Increased Reach: When you use multiple channels, you can reach a larger audience because you get more organic impressions than if you used just one platform.
Measurability: You can measure the interaction and interest you generate with these channels in a number of ways. When sending emails, you can track open and click-through rates. Mailchimp is a great platform that allows you to schedule and track emails. When you upload a blog to a website, you can use Google Analytics to track how much organic traffic you’ve received since uploading. You can also measure posts on social media by looking at likes and comments and using Google Analytics to see how much traffic has come across social media since the post. This allows you to compare the performance of each platform and analyze what readers are most interested in on each channel.
SEO:When you upload a blog to a website, you create on-page content. You can also add keywords to your blog that will benefit your website’s search engine optimization. You will rank better in the search engines when someone searches for the services you offer.
What makes an effective multichannel marketing campaign?
Understand your audience: what does your audience want to see and where do they want to see it? Look at your past social media posts, news articles, and emails. Where did you get the most interaction or traffic? Was this the case when you were listing featured properties or touting your services? This can help you decide which content is best for your multichannel campaign.
Use the channels: When you use different channels, you fully exploit their potential. For example, if you post on Instagram or Facebook, you should use their Stories features. A certain number of Instagram users only watch Stories there instead of scrolling through their feed. Taking full advantage of the channels you use will make your campaign even more effective.
SEO: When you upload a blog, your website will rank better in the search engines because of the keywords. So you are not only helping your campaign, but also your entire website.
Choose your platforms correctly: A multichannel marketing campaign makes sense as long as you don’t just pick random channels. For example, the majority of Snapchat users are teenagers. This would mean that you would not reach an audience that would be interested in what you have to offer. Therefore, this would be a pointless channel, as you will most likely not receive any interaction.
Make decisions based on data: As mentioned earlier, you can measure the results of your campaign to see how successful it was. This is extremely important, as this data can be of great use for your strategies in future campaigns. Decisions based on data can ultimately lead to you getting the best possible return on investment. Decisions based on data can ultimately lead to you getting the best possible return on investment. For example, if your marketing goal is to generate leads for your properties, and your paid search campaigns are doing very well in terms of generating quality traffic to your website, we might put less emphasis on generating traffic through paid social media. For example, if your marketing goal is to generate leads for your properties, and your paid search campaigns are doing very well in terms of generating quality traffic to your website, we might put less emphasis on generating traffic through paid social media.
Remarketing: Multichannel marketing campaigns allow you to retarget your previous customers. You can do this through the segments in your email channel. This way you can create tailored messages to retarget these customers.
