In today’s digital age, real estate marketing is being revolutionized by the use of modern technologies. Matterport technology is a particularly effective tool in real estate marketing. Among other things, Matterport makes it possible to create virtual 3D tours that give potential customers a realistic and detailed insight into the property even before they view it. This technology offers a number of advantages for real estate marketing and ensures a more efficient sales process. In this blog post, you can find out how Matterport’s software works and what advantages it offers when selling a property.
The advantages of virtual tours for real estate marketing
The use of Matterport for the creation of 3D tours has numerous advantages. This technology makes it possible to present real estate in an innovative and appealing way. Here are some of the key benefits:
- Viewing real estate online: Potential buyers can view properties from the comfort of their own home. With Matterport, prospective buyers can walk through the rooms virtually and get a precise picture of the premises. This allows them to determine directly whether the room layout meets their needs.
- Detailed representation: The 3D models offer a very detailed view of the property. The customer can view each room from different angles and even zoom in on details such as surface textures. This enables informed decision-making.
- Time and cost efficiency: The option of viewing properties virtually allows estate agents and companies to save time and money. Unnecessary viewing appointments are no longer necessary and interested parties can get a comprehensive impression in advance. This increases the efficiency of the sales process and can lead to faster deals.
- High-quality presentation of the property: When marketing real estate, a professional presentation is crucial in order to make a good impression on potential buyers. With Matterport, high-quality 3D tours can be created that show the property in its best light. This contributes to a positive perception and underlines the value of the property.
The technology behind the 360° tours from Matterport
Matterport is an easy-to-use software that allows you to create accurate 3D models of your properties. Matterport facilitates the creation of digital twins of your properties through a variety of capture options. From smartphone shots to shots with Matterport’s professional Lidar Camera Pro3 to the global photo team, Matterport offers a comprehensive range of options for the initial capture of spaces.
This allows the most suitable method to be selected for different requirements. These images are then processed into a complete digital twin of the property. These digital twins include features such as detailed floor plans, informative property labels, precise measurements and comprehensive analyses using artificial intelligence. The additional functions open up a wide range of possibilities for presenting properties in detail and interactively and offer real added value in marketing.
How to create 3D tours with the software from Matterport
To achieve the best possible results for your 360° tours, we recommend working with an expert like us at Marketing Butler. As a professional real estate marketing agency, we take care of the entire process of creating 3D tours with Matterport for you. First, we arrange an appointment to scan your property. Our team inspects the property for sale and creates detailed images of all rooms. These images are then processed in the Matterport software to create an interactive 3D tour that you can use for marketing on real estate platforms, the real estate website or on social media. If you decide to work with a professional, you will get an excellent result and won’t have to worry about a thing.
Conclusion: Matterport as the key to successful real estate marketing
Matterport is revolutionizing real estate marketing with 3D tours that offer buyers a realistic representation of the property. This saves time and money, as prospective buyers can view the property from the comfort of their own home and see whether the layout of the rooms meets their requirements. The detailed presentation of the property and the inserted comments with further details (such as dimensions) enable buyers to make informed decisions and increase the likelihood of selling the property quickly and at the best possible price.
Would you also like to benefit from the advantages of 3D tours with Matterport?Contact us at Marketing Butler, your real estate experts in Switzerland. A 3D tour with Matterport is included in all our real estate photography packages. Show your property in the best light and benefit from professional real estate marketing.
