With over 4 million users in Switzerland, Instagram is one of the most popular social networks. And with over 80% of users following at least one business on Instagram, it’s no wonder that more and more companies in the real estate sector are using the platform to advertise and promote their properties. If you’re in the real estate industry, you may be wondering if Instagram is a good platform to advertise your listings. The short answer is yes! In fact, Instagram is one of the best platforms for real estate listings.
What do Instagram ads for real estate look like?
In general, Instagram ads for real estate follow the same format as other types of ads on the platform. That is, they contain one or more photos or a video, a short description and a call to action. The vast majority of Instagram real estate ads include images or videos of the property itself. This is a great way to show the property in all its glory and pique the interest of potential buyers. Many of these ads also include a brief description of the property as well as the asking price. This is a good way to give prospective buyers a quick overview of what the property has to offer. A call to action, e.g. “Contact us for more information” or “Arrange a viewing appointment” should of course not be missing. This is a good way to get potential buyers to take the next step in the buying process.
Use the high engagement rates for your online marketing
If you’re in the real estate industry, then you know that having an active and engaged social media presence is essential. And when it comes to social media channels, Instagram is undeniably one of the most popular and engaging. Instagram users are highly engaged on the platform. In fact, according to Statista, Instagram has a higher interaction rate than any other platform. This means that users are more likely to see and interact with your real estate ads, which is essential for generating leads.
Instagram users are visual – perfect for the real estate industry
Real estate is a visual business. And Instagram is a visual platform. Therefore, it’s the perfect place to showcase your properties. With beautiful photos and videos, you can showcase your properties in a way that grabs the attention of users. In addition to showcasing your properties, you can also use Instagram to provide helpful tips and advice for those looking to buy or sell a home. By sharing your knowledge and experience, you can position yourself as a trusted source for those who are in the market for a new home.
You can place your ads according to your target group
Instagram offers various targeting options that allow you to target your real estate ads to a specific audience. For example, you can target users by location, interests and even demographics. For example, if you are selling office space in Zurich, you should target users in that area. This way, your ad will reach the people who are most likely to be interested in your offer. This will ensure that your real estate projects reach the right people, which is essential for generating leads.
Ads on Instagram are affordable
Instagram ads are very affordable, especially compared to other advertising platforms. This makes them a great option for businesses on a tight budget. Compared to Facebook ads, Instagram ads can be significantly cheaper. There is the option to lower the cost of Instagram ads by, for example, only targeting a specific audience or adjusting the price by region. You can also limit the daily budget and prevent your ads from becoming too expensive.
You can track your results
Instagram provides detailed analytics that allow you to track the performance of your advertising. This information is important to understand what’s working and what’s not, and to make any necessary adjustments to improve your results. Ad analytics can be accessed through the Ads Manager or Power Editor. To view your analytics, simply click on the ad you wish to view and then click the “View Insights” button.
More reach with social media ads for real estate
Let’s first take a look at what reach is and why it’s important. Reach is the number of people who see your ad. The more people who see your ad, the more likely you are to get results from your advertising campaign. Want to get more reach with your Instagram ads? Then here are five tips for you:
If you’re looking for a platform to advertise real estate, Instagram is a great choice. With high engagement rates, visual content and various targeting and tracking options, Instagram offers a low-cost and effective way to generate leads and sell your real estate. Don’t have the time to develop regular real estate advertising? We’ll be happy to help you showcase your real estate listings in a professional way through ads. Contact us today and find out what positive impact our advertising strategies can have for developers, property owners and more.
