Would you like to put your property up for sale? Congratulations! Your property is probably your greatest asset, and you’ve worked hard to get to this point. Real estate listings are an essential part of the marketing process. It’s important to be aware of the different factors that make up a successful listing. We’ll explain how to win over searchers with your listing.
Tip 1: Title of the real estate advertisement
Your headline is important – it’s what gets prospective buyers to read your ad. Make sure that you emphasize at least one special feature of your property in the title and use adjectives. If your property is particularly suitable for a certain target group, such as families or pensioners, you can mention this directly. The aim is to arouse the reader’s emotions and curiosity directly. Write something catchy and meaningful, but make sure it is accurate. Don’t make false promises to readers in your headline – after all, you don’t want to disappoint potential buyers. Here are a few examples:
- Family-friendly apartment building with a view of the countryside
- Romantic apartment in an old building in a central location
- Barrier-free 2-room apartment right next to the city park
Tip 2: Write a short, crisp text with the most important features
Highlight the best features of your property
What are the best features of your apartment? Mention them in your ad! If your apartment has a great view, a spacious garden or a state-of-the-art kitchen, you should definitely mention this. Experience has shown that it is also an advantage to mention whether there are shopping facilities nearby.
Use positive language
Use positive language when writing your ad. For example, say “cozy bathroom” instead of “small bathroom”. However, make sure that you do not mislead prospective buyers. Describing a property in need of renovation as a “collector’s item” would only cause trouble.
Be honest
It’s important to be honest in your ad because you don’t want to deliberately mislead potential buyers. If there are any significant negative aspects of your property, mention them towards the end of the ad.
Tip 3: How should the description of real estate listings be structured?
There are several ways to structure real estate listings, and the best option for you will depend on the unique features and selling points of your property. Below are some tips to keep in mind when structuring your real estate listing:
- Location of the property
What makes the area and infrastructure special? - Move-in date / start of construction
Can the property be occupied immediately or only in the near future? - Description of the property
How is the property divided up, what is the number of rooms? - Features
Are there any special highlights that you can mention, such as a modern fitted kitchen or high ceilings? - Important key data
such as price, living space, year of construction, ancillary costs, energy costs, parking space, etc. - Contact information
Be sure to include your name, telephone number and e-mail address so that prospective buyers can contact you.
Tip 4: Upload meaningful images
Naturally, prospective buyers want to see what your property looks like. Make sure you stage your property before you take photos and hire a professional photographer if you can. A good photographer will be able to find the best angle and the right light to showcase your property and show it at its best. Natural light always looks good – so make sure you take the photos during the day. Attractive photos are the key to getting people interested in a property. As we all know, a picture is often worth a thousand words. If your new-build project is not yet complete, we recommend that you have 3D visualizations created and use them for marketing purposes.
Tip 5: Our expert tip – Link your real estate website in the real estate listing
If you’re in the real estate business, then you know that one of the most important aspects of your job is marketing. You need to make sure that your properties are seen by as many prospective buyers as possible, and that means using all the tools at your disposal. One of the most effective tools is the real estate website. By linking the website directly to the property listing, you can reach a wide audience of potential buyers. It would be ideal if you included additional information on the real estate homepage and made documents such as the site plan, floor plans and a real estate brochure available for download. Effective real estate listings should convince searchers that your property is worth their time and attention. To achieve this, you need to make sure that your ad contains all the necessary information and is attractively designed. Keep in mind the various factors that make up a successful ad, and you’ll be able to sell or rent your property in no time. We hope that these five tips will help you to advertise your property successfully. If you have a sixth tip or any questions, feel free to post them in the comments! Not sure how to describe your property in a way that will appeal to buyers? Don’t worry, you’re not alone! We are happy to help you create real estate listings. Use our online calculator to get a personalized offer based on your specific requirements.
